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Apple vs. Microsoft: What technology was like in 2010



ipad ad originalWhat Apple’s website looked like in 2010.Apple

  • Microsoft briefly surpassed Apple as the most valuable US company on Monday.
  • The last time Microsoft was worth more than Apple was in 2010.
  • The technology industry has changed a lot since then. 

Microsoft dethroned Apple as the most valuable US company during trading on Monday. 

For the time being, Microsoft’s market capitalization is about $812 billion. Apple’s is slightly less. 

The largely symbolic milestone came less than two months after Apple’s market cap reached a peak above $1.12 trillion, significantly above Microsoft’s peak of $887 billion. Apple was even the first US company with a $1 trillion valuation. But since then, Apple’s stock has gotten whacked based on fears of slowing iPhone demand, seemingly confirmed by the company when it said on November 1 that it would no longer disclose iPhone unit sales.

The last time that Microsoft was more valuable than Apple was back in 2010 — eons ago in the fast-moving technology market.

On the day that Apple overtook Microsoft back then, Apple was worth only about $222 billion in terms of total market capitalization — compared to Microsoft’s $219 billion. (Before that, the last time the two companies switched places was in 1989.)

In fact, just a quick recap of what products were on the market back then will make you realize it was an entirely different era:

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