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UK’s most Googled people and stories of 2018



The Duchess of Sussex, Khloe Kardashian and GDPR were among the most searched topics in the UK this year, according to Google’s Year In Search project.

With both a royal wedding and baby announcement, perhaps the least surprising name on the list is Meghan Markle, the actress and activist turned royal.

Fellow American Khloe Kardashian was searched for online when she gave birth to her first child in April, and British actress Roxanne Pallett landed in search boxes after claiming fellow Celebrity Big Brother contestant Ryan Thomas had hurt her by punching her during a playfight.

After quitting the show, she said she felt she was “the most hated girl in Britain”.

The top trending search query overall in the UK was the World Cup, in a year in which many England fans hoped the trophy would finally come home. The team reached the semi-finals of the tournament.

More unusually, also on the list is GDPR, the new European data protection legislation introduced in May.

UK top trending Google queries

UK top trending people

UK top trending news events

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