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Shoppers want retailers’ excess stock to go to charity not landfill | Business News

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Most Britons would boycott any retailer that threw away surplus stock rather than give it to charity, according to a new survey.

A total of £2bn worth of unwanted, surplus consumer goods are produced in the UK each year, with levels peaking in January and unsold goods often heading to landfill, incineration or discount retailers.

A Censuswide survey of 4,001 UK adults on behalf of In Kind Direct suggests that 74% believe excess stock should go to charity, with 51% saying they would take their business elsewhere if a retailer failed to do so.

That figure rises to 60% of those aged 16 to 24.

In Kind Direct chief executive Robin Boles said: “More and more businesses are thinking about the impact they are having on the environment and what they can do to improve any negative effect their businesses make.

“At the same time, employees are choosing to work in companies that take positive social action.

“We have seen a sharp rise in the number of people who increasingly rely on support from charities across the UK and the products we supply.”

But it is not just shops that need to think how unwanted items are disposed of.

Almost three quarters of Britons (73%) said they would be throwing away clothes in January, while 38% planned to get rid of unwanted Christmas presents and a quarter said they would be throwing away toiletries.

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