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Heinz bottles it: Salad Cream name is staying

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Salad Cream will not be changing its name after Heinz faced a huge backlash to proposals to rebrand the condiment.

The food giant announced in June it would rebrand Salad Cream to Sandwich Cream, to better reflect the primary use of the sauce.

But the decision was met with ridicule, and fans threatened to boycott the company if the name changed.

A survey carried out by the company found 87% of people wanted the Salad Cream brand to remain, and rejected the alternatives of fish finger sauce, chip sauce, and roast potato sauce.

Presenters Denise Van Outen and Graham Norton helped relaunched Heinz Salad Cream in 2000
Image:
Presenters Denise Van Outen and Graham Norton helped relaunch Heinz Salad Cream in 2000

Joel Hughes, senior brand manager at Heinz, said: “From TV debates to conversations around the dinner table, it seems everyone has a real fondness for not only the iconic, zingy flavour of Heinz Salad Cream, but the name too.

“Thousands of you shared your thoughts and suggested new ideas, all of which were considered, but it became clear that the British public wanted to keep Heinz Salad Cream, and any other name just wouldn’t do.

“We can’t ignore the will of the people, so Heinz Salad Cream is here to stay.”

In a tongue in cheek video released by Heinz, Jenny Lettuce, the head of feedback, reads tweets the company received after the announcement, including one which branded it the beginning of the apocalypse.

It’s not the first time Heinz has responded to complaints over salad cream. Plans to take the sauce off shelves in the 1990s were scrapped when customers complained.

Salad Cream was the UK’s fifth biggest-selling table sauce last year, although that was a 5.4% decline on 2016.

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