Startups
OnePlus CEO Pete Lau will discuss the future of mobile at Disrupt SF
Founded in late 2013, OnePlus did the impossible, coming seemingly out of nowhere to take on some of the biggest players in mobile. The company has made a name by embracing a fawning fanbase and offering premium smartphone features at budget pricing, even as the likes of Samsung and Apple routinely crack the $1,000 barrier on their own flagships.
OnePlus’ history is awash with clever promotions and fan service, all while exceeding expectations in markets like the U.S., where fellow Chinese smartphone makers have run afoul of U.S. regulations. The company’s measured approach to embracing new features has won a devoted fantasied among Android users.
Over the past year, however, the company has looked to bleeding edge technology as a way forward. OnePlus was one of the first to embrace In-Display fingerprint sensors with last year’s 6T and has promised to be among the first to offer 5G on its handsets later this year.
CEO Pete Lau formed the company with fellow Oppo employee Carl Pei, with funding from the Chinese smartphone giant. The pair have turned the company into arguably the most exciting smartphone manufacturer in the past decade. OnePlus has big plans on the horizon, too, including further expansion into the Indian market and the arrival of its first TV set in the coming year.
At Disrupt SF (which runs October 2 to October 4), Lau will discuss OnePlus’ rapid accent and its plans for the future.
Tickets are available here.
-
Business6 days ago
TikTok Shop expands its secondhand luxury fashion offering to the UK
-
Business5 days ago
UnitedHealth says Change hackers stole health data on ‘substantial proportion of people in America’
-
Business6 days ago
Mood.camera is an iOS app that feels like using a retro analog camera
-
Business4 days ago
Tesla’s new growth plan is centered around mysterious cheaper models
-
Business3 days ago
Xaira, an AI drug discovery startup, launches with a massive $1B, says it’s ‘ready’ to start developing drugs
-
Business4 days ago
UK probes Amazon and Microsoft over AI partnerships with Mistral, Anthropic, and Inflection
-
Entertainment6 days ago
Furious Watcher fans are blasting it as ‘greedy’ over paid subscription service
-
Business5 days ago
Two widow founders launch DayNew, a social platform for people dealing with grief and trauma