Technology
Walmart Cyber Monday ad released
-
Walmart
is upping its game this Cyber
Monday. -
The retailer says it’s increasing the number of deals
its offering by thousands and will have more
inventory. -
Though it is not always as popular as Black
Friday, Cyber Monday is still predicted to be the largest
online sales day for the entire year. -
Last year, Cyber Monday marked Amazon‘s
largest sales in a single day ever, so Walmart clearly sees an
opportunity here.
Though Black Friday gets all of the attention, Cyber Monday is
nothing to sneeze at — it’s got deals, too.
Walmart
says it will be offering more deals than ever on the Monday after
Thanksgiving week this year. Scott Hilton, chief revenue officer
for Walmart US e-commerce, promised “thousands” more deals on
Cyber Monday this year when compared with Walmart’s deals last
year.
Its deals include $100 off an iPhone 8 and iPhone 8 Plus, $70 off
a Dyson handheld vacuum, and a free Mario + Rabbits Kingdom
Battle game with the purchase of a Nintendo Switch.
Hilton also said that Walmart has prepared more inventory this
year on some of the deals it’s offering in toys, home, and
electronics.
Cyber Monday is seen as second fiddle to the main holiday
shopping event that is Black Friday, but the revenue generated
from its sales is significant for online retailers. The day is
still projected to be the largest day for online sales in the
holiday season, with $7.8 billion in sales, according to Adobe
Analytics.
Walmart clearly sees an opportunity here.
Amazon, its chief competitor online, announced that Cyber Monday
2017 was
its largest single sales day ever. Prime Day in
2018 surpassed it as an event, though that lasted 36 hours,
so it’s likely Cyber Monday still holds the crown for a
single-day event.
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