Technology
WhatsApp ‘Status’ feature will soon include ads
It was bound to happen, eventually. WhatsApp is going to start showing you ads.
Advertisements are coming to the messaging app’s Status feature, WhatsApp Vice President Chris Daniels. “We are going to be putting ads in ‘Status’,” said Daniels. “That is going to be primary monetisation mode for the company as well as an opportunity for businesses to reach people on WhatsApp.”
WhatsApp Status was rolled out on the app in February of last year. Status allows WhatsApp users to add encrypted text, photos, and video to their profile. Statuses delete after 24 hours. It’s a bit like a Snapchat Stories type feature in-line with the company’s similarly cloned Facebook and Instagram Stories.
In 2014, Facebook WhatsApp in a deal that is now — thanks to Facebook’s rising stock valuation — worth $22 billion. From the of the deal announcement, many questioned if WhatsApp could stay true to it’s mantra: “No ads. No games. No gimmicks.” WhatsApp’s founders Brian Acton and Jan Koum’s are notorious for their anti-advertisement stance and ultimately this point of contention is what led to Acton and Koum’s from the company.
The messaging app originally charged users a very nominal yearly fee in lieu of selling advertisements. When the deal was made to sell WhatsApp to Facebook, Acton and Koum specifically had a clause written in that gave the two exit options should the company ever decide to sell ads on the app. In 2016, Facebook , making WhatsApp completely free, which really should have sent the message that advertisements were inevitable.
Since the Facebook acquisition, WhatsApp has grown exponentially. Over 1.5 billion users around the globe currently use the app to send to send encrypted messages, photos, and videos at zero cost. With that sort of user base, it seems Facebook realized they were leaving just way money on the table.
Mashable has reached out to Facebook for comment and will update this when we hear back.
!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;
n.push=n;n.loaded=!0;n.version=’2.0′;n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,
document,’script’,’https://connect.facebook.net/en_US/fbevents.js’);
fbq(‘init’, ‘1453039084979896’);
if (window.mashKit) {
mashKit.gdpr.trackerFactory(function() {
fbq(‘track’, “PageView”);
}).render();
}
-
Business7 days ago
London’s first defense tech hackathon brings Ukraine war closer to the city’s startups
-
Entertainment7 days ago
Mark Zuckerberg has found a new sense of style. Why?
-
Business6 days ago
Humanoid robots are learning to fall well
-
Entertainment6 days ago
2024 summer TV preview: 33 TV shows to watch this summer
-
Business5 days ago
Google Gemini: Everything you need to know about the new generative AI platform
-
Entertainment5 days ago
‘Bridgerton’: Everything you need to remember before Season 3
-
Business3 days ago
Haun Ventures is riding the bitcoin high
-
Entertainment3 days ago
Hands-on with the Claude AI app: It’s pleasant to use, but janky