Social Media
Facebook poaches new CMO Antonio Lucio from HP
Amidst Facebook’s biggest branding crisis, It’s just hired a veteran CMO formerly of Pepsi and Visa to boost the social network’s external image and cross-promote features inside its apps. Antonio Lucio today announced he’ll be leaving his role as HP’s CMO after three years to take that post at Facebook starting September 4th. He’s replacing Gary Briggs who in January said he’d be stepping down after five years to advise companies and work with the Democrats.
Lucio’s hispanic background and his efforts to champion inclusion will bring needed diversity to Facebook’s management, whose CEO, COO, CFO, CTO, and CFO are all white.
Lucio will report to Chief Product Officer Chris Cox and be part of Chief Operating Officer Sheryl Sandberg’s leadership team. Prior to HP, Lucio was Visa’s Chief Marketing and Communications officer for seven years, and had been at Pepsico leading innovation and beverage marketing for eight years before that.
“Facebook’s story is at an inflection point. We have never faced bigger challenges, and we have never had more opportunities to have a positive impact on the world — in our families, our friendships, our communities, and our democracy — by improving our products at their core, and then by telling the story outside that we all know to be true inside” Cox wrote on Facbook. “[Lucio] has been outspoken on the need to build authentic global brands with integrity and from places of principle, and also on the importance of building diverse teams at every level in the organization.”
Lucio is well versed in the flowery philosophical rhetoric common at Facebook. He describes himself on LinkedIn as someone “who’s mission in life is to build brands that stand the test of time. These brands are anchored in purpose; have a meaningful impact on people’s lives; are built through strong emotional connections; behave with integrity and are constantly reinventing themselves to deliver their purpose.”
Lucio’s public persona sees him frequently retweeting accolades for his female peers. He’s been named the #2 most influential CMO by Forbes, and has received awards from PR Week and Women In Marketing for pushing diversity. At HP, he helped launched the #MoreLikeMe campaign to increase the number of women in leadership roles, growing their percentage amongst top HP marketing jobs from 20 percent to 50 percent. He credits this with contributig to a 6 pecent year-over-year boost in HP’s brand preference scores. You can see him talk more about the initiative on Cheddar below:
Sandberg writes that “Antonio has a lot of experience leading marketing for major brands like HP and Visa – and he’s been recognized for both his talents and commitment to diversity.” She’ll benefit from the help repairing Facebook’s brand after a string of troubles ranging from Cambridge Analytica to election interference, slowing user growth to worries that too much Facebooking can hurt our well-being.
“Purpose and impact have been at the center of every career decision that I have ever made” Lucio told TechCrunch in a statement. “Facebook is one of the world’s most impactful brands, at a pivotal moment in its history. I am honored to join the team and support its evolution.”
-
Business6 days ago
Google Gemini: Everything you need to know about the new generative AI platform
-
Entertainment4 days ago
Hands-on with the Claude AI app: It’s pleasant to use, but janky
-
Business4 days ago
Haun Ventures is riding the bitcoin high
-
Entertainment6 days ago
‘Bridgerton’: Everything you need to remember before Season 3
-
Entertainment3 days ago
Apple Watch Series 9 vs. SE: A smartwatch skeptic tested both for 13 days
-
Entertainment4 days ago
5 essential gadgets for turning your home into a self-care sanctuary
-
Business3 days ago
Apple: pay attention to emerging markets, not falling China sales
-
Business3 days ago
Google dubs Epic’s demands from its antitrust win ‘unnecessary’ and ‘far beyond the scope’ of the verdict