Technology
YouTube removed a jump-scare ad for upcoming horror movie ‘The Nun’
Warner
Bros.
-
YouTube removed a six-second ad for the upcoming horror
movie “The Nun” from playing before select videos because
people complained about the ad’s jump scare. -
YouTube replied to a tweet with thousands of likes and
retweets explaining that the ad violated its “shocking content
policy.” -
“Promotions that are likely to shock or scare” is among
examples of content it considers violent or shocking.
The latest horror movie in “The Conjuring” universe is already
terrifying people to the point where YouTube recently cracked
down on an ad for the movie.
A six-second ad for “The Nun” played in front
of select videos on the platform and featured a warning to turn
your volume down, and then there’s a sudden appearance of a
monstrous nun screaming at the camera. But the jump-scare tactic
proved too much to handle for some viewers.
One tweet in particular from Sunday warned people who might have
anxiety about the ad, and garnered nearly 150,000 likes and over
135,000 retweets.
The tweet said, “WARNING! If you see an ad on youtube with
the volume sign
being turned down and nothing
else, ITS A JUMPSCARE for the new NUN movie coming out. i advise
you look away and/or turn down the volume if you have anxiety or
just straight up hate jumpscares, pls rt to save a life.”
WARNING! If you see an ad on youtube with the volume sign ??? being turned down and nothing else, ITS A JUMPSCARE for the new NUN movie coming out. i advise you look away and/or turn down the volume if you have anxiety or just straight up hate jumpscares, pls rt to save a life
— apple ? (@bbydvas) August 12, 2018
YouTube replied to the tweet and said, “Appreciate you
bringing this to our attention! This ad violates our shocking
content policy and it’s no longer running as an ad.”
Appreciate you bringing this to our attention! This ad violates our shocking content policy and it’s no longer running as an ad. More info here: https://t.co/dOUocjUevh
— Team YouTube (@TeamYouTube) August 14, 2018
YouTube’s shocking content policy for ads
states, “We value diversity and respect for others, and we
strive to avoid offending or shocking users with ads, websites,
or apps that are inappropriate for our ad network.”
It lists “Promotions that are likely to shock or
scare” among examples of content it considers violent or
shocking.
“The Nun” is the fifth installment in “The Conjuring” series and
comes to theaters September 7.
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