Technology
OnePlus to launch a more affordable line of smartphones
OnePlus announced Tuesday that it’s launching a line of affordable smartphones.
According to CEO Pete Lau, the company will be bringing its “premium, flagship experience” to a lineup of new smartphones with a “more accessible price.”
The new phones will first become available in Europe and India, but Lau says that more affordable OnePlus smartphones will also become available in North America “in the near future.”
There are no details about the phones themselves. Lau wrote that the team behind the new devices is led by Paul Yu, who headed product hardware development for many of OnePlus’ flagship phones in the past.
OnePlus started out in 2014 with the OnePlus One, which started at $299 with a feature set comparable to far more expensive flagships. As the years went by, however, OnePlus devices have become pricier, while still slightly cheaper than the top flagships from Apple and Samsung. Nowadays, the company typically launches a couple of flagship devices each year, typically in a regular and a “pro” variant, but none of them fall into the category of truly affordable phones. For example, the company’s last flagship, the OnePlus 8 Pro, started at $899, while the regular OnePlus 8 started at $699.
-
Business7 days ago
Why Apple’s ‘Crush’ ad is so misguided
-
Business6 days ago
Women in AI: Rep. Dar’shun Kendrick wants to pass more AI legislation
-
Entertainment3 days ago
‘Furiosa: A Mad Max Saga’ review: George Miller’s blazing action folktale might just have outdone ‘Fury Road’
-
Business5 days ago
Healthy growth helps B2B food e-commerce startup Pepper nab $30 million led by ICONIQ Growth
-
Entertainment4 days ago
‘House of the Dragon’ Season 2 trailer breakdown: Dragons, Rook’s Rest, and more
-
Entertainment3 days ago
Sex education is under threat in the UK. What’s going on?
-
Entertainment5 days ago
Apple iPad Pro 2024 (13-inch) review: The battery life is bonkers
-
Business3 days ago
Orange Charger thinks a $750 outlet will solve EV charging for apartment dwellers