Technology
Levi’s and Google’s new denim jackets can answer calls, control music
Levi’s is revamping two of its most iconic jackets, and now they’re “smart.”
The San Francisco-based denim brand has teamed up with Google’s Jacquard platform to create a tech-enabled jacket. Levi’s will integrate Google’s technology in its classic trucker jacket and its Sherpa trucker jacket, which are two of the brand’s more recognizable styles.
Jacquard, which is part of Google’s experimental ATAP group, works with designers to create connected apparel and products. Most recently, Jacquard teamed up with couture house Saint Laurent to make a connected backpack.
This isn’t the first time Levi’s and Google’s Jacquard platform have worked together — the duo created its first denim jacket together in 2017. What’s different now is that the technology is significantly slimmer and smaller, making it almost impossible to tell that the jacket is “smart.”
The jackets, which come in men’s and women’s sizes, will cost $198 for the regular trucker jacket and $248 for the Sherpa version.
Here’s a closer look at the jackets and how the technology will work.
-
Business6 days ago
UnitedHealth says Change hackers stole health data on ‘substantial proportion of people in America’
-
Business5 days ago
Tesla’s new growth plan is centered around mysterious cheaper models
-
Business6 days ago
Mood.camera is an iOS app that feels like using a retro analog camera
-
Business4 days ago
Xaira, an AI drug discovery startup, launches with a massive $1B, says it’s ‘ready’ to start developing drugs
-
Business4 days ago
UK probes Amazon and Microsoft over AI partnerships with Mistral, Anthropic, and Inflection
-
Entertainment7 days ago
Furious Watcher fans are blasting it as ‘greedy’ over paid subscription service
-
Business5 days ago
Two widow founders launch DayNew, a social platform for people dealing with grief and trauma
-
Entertainment5 days ago
Tesla’s in trouble. Is Elon Musk the problem?