Finance
17 brands Gen Zs avoid, but millennials loved
When hitting the mall, millennials leaned towards preppy brands like Abercrombie and Ralph Lauren.
But today’s teens are all about streetwear, athleisure, and fast fashion — Nike, Adidas, and Forever 21 dominate the Gen Z shopping cart.
Using insights from asset management firm Piper Jaffray’s semi-annual Taking Stock With Teens survey and Bobby Calise, VP of brand tracking at the youth insights firm Ypulse, Business Insider curated a list of 17 companies that millennials adored as teens — but that today’s kids tend to avoid.
Here are the 17 brands, which include footwear, apparel, technology, and beverages:
-
Entertainment6 days ago
What’s on the far side of the moon? Not darkness.
-
Business7 days ago
How Rubrik’s IPO paid off big for Greylock VC Asheem Chandna
-
Business6 days ago
TikTok faces a ban in the US, Tesla profits drop and healthcare data leaks
-
Business5 days ago
London’s first defense tech hackathon brings Ukraine war closer to the city’s startups
-
Business7 days ago
Photo-sharing community EyeEm will license users’ photos to train AI if they don’t delete them
-
Entertainment6 days ago
How to watch ‘The Idea of You’: Release date, streaming deals
-
Entertainment5 days ago
Mark Zuckerberg has found a new sense of style. Why?
-
Business5 days ago
Humanoid robots are learning to fall well