Business
Data-driven events discovery and planning startup Fever raises $35 million led by Rakuten
Fever, a startup that uses proprietary algorithms to help companies plan events, announced today that it has raised $35 million led by Rakuten Capital, the investment arm of Japanese internet giant Rakuten . Other investors in the round, which brings Fever’s total raised to $70 million, included Atresmedia, Accel and Michael Zeisser, the former chairman of U.S. investments for Alibaba Group. Zeisser will also join Fever’s board.
Based in Madrid and London, Fever’s app generates personalized events listings for users and feeds into its Secret Media Network, which also collects user data from the company’s social media channel. The anonymized data is then analyzed using Fever’s algorithms to help companies plan events like “The Alice in Wonderland MaddHatter G&T” in Hollywood, the Halloween-theme “House of Spirits in Los Angeles and “Candlelight Concerts,” classical music shows aimed at young audiences.
The company now claims 25 million unique users per month across its main markets in London, New York, Paris and Madrid, and plans to use its new funding to expand into new cities.
In an email, Fever CEO Ignacio Bachiller told TechCrunch that Fever plans to expand into Chicago and Barcelona next (it launched in Paris, Los Angeles, Lisbon and Manchester last year). Then it will launch in new markets every couple of months, mostly in the United States and Europe this year and also in Asia next year. He added that one way Fever differentiates from other event discovery platforms is that it does not focus on discount-driven events and that there is no other platform currently “using firsthand discovery behavioral data to inform what new experiences to create by predicting demand. Basically, there is no Netflix for experiences.”
Bachiller also says that Fever may potentially collaborate with other Rakuten portfolio companies to help SMBs increase engagement with their customers.
-
Business7 days ago
TikTok faces a ban in the US, Tesla profits drop and healthcare data leaks
-
Business6 days ago
London’s first defense tech hackathon brings Ukraine war closer to the city’s startups
-
Entertainment6 days ago
Mark Zuckerberg has found a new sense of style. Why?
-
Business6 days ago
Humanoid robots are learning to fall well
-
Entertainment5 days ago
2024 summer TV preview: 33 TV shows to watch this summer
-
Business5 days ago
Google Gemini: Everything you need to know about the new generative AI platform
-
Entertainment4 days ago
‘Bridgerton’: Everything you need to remember before Season 3
-
Business5 days ago
Indian ride-hailing giant Ola cuts 180 jobs in profitability push